welcome to my fashion blog

The countdown to tomorrow night’s official opening of the iD Dunedin Fashion Week continued yesterday with seven models having their last run-through at the Dunedin Railway Station.

Darryl McNamara of Aart Model Management said about 60 male and female models would be used during the week, including about 15 new models, with the majority coming from Dunedin and some from Central Otago.

iD Dunedin Fashion Committee chairwoman Cherry Lucas said this year would be the first time a cruise ship had been in the city on the Friday night of the event.

That provided "major logistic issues" because Dunedin Railways was contracted to drop passengers at the station. The show was usually in "major set-up mode" on the day, which could have been problematic.

Instead, the catwalk would be built the day before so the runway could be used for the Emerging Designer Awards, and stay in place while the cruise ship passengers disembarked.

If the awards were being held at Dunedin Town Hall it would have been more expensive because of the need for more security staff hired for longer, and because there would have been "a crossover" of equipment that needed to be used at both venues.

With the awards at the railway station rather than the town hall, all spectators would be able to get close to the models and designer clothes.

"That’s going to be fantastic."

Ms Lucas said the event would suffer from singer Adele doing three shows in Auckland over the same weekend.

"Unfortunately we couldn’t do anything about it," she said.

"We’re obviously competing in the same market; people only have so much disposable income and it obviously has had an impact on our ticket sales."

The plus side was there were more flights into Dunedin, as more jets had been put on to cope with demand.

"We think there’s more out-of-towners, which is great for the city."

Event publicist Amie Richardson said an Emerson’s beer has been specially brewed for the occasion.Read more at: http://www.marieaustralia.com/formal-dresses-2017| http://www.marieaustralia.com/formal-dresses-sydney

مشاهده پست مشابه : تاریخ تاسیس وبلاگ نیوزدی

As sunnier days arrive, a wardrobe update is inevitably in store to see in the new season. It’ll soon be time to pack away thick jackets and long coats, dark coloured pieces and heavy winter clothing to make way for light, breezy designs, colour and springlike motifs.

This year, spring will once again be rich in floral prints, in head-to-toe looks or in small touches, with mini or extra-large blooms and in multicoloured or monochrome shades.

Flowers, a symbol of renaissance and rejuvenation, are synonymous with springtime. Soon, roses, daisies, tulips, sunflowers and lilies of the valley will all be in bloom, brightening up our lives and our wardrobes. This season, the fashion world is also set to blossom, with dresses, blouses, jumpsuits, T-shirts and accessories covered in floral prints.

As ever, the floral trend started on the runway, back in September and October 2016, when lots of labels showed collections featuring colourful silhouettes splashed with flowers of all kinds. In Milan, in particular, flowers were everywhere, seen in retro, sportswear, ultra-feminine and casual looks.

Roberto Cavalli mixed flowers with other motifs on tops, dresses and flared pants, Blumarine used them on ultra-lightweight sheer pieces, and Dolce & Gabbana splashed XXL blooms all over all its collection, including accessories.

The trend didn’t escape the labels showing collections in Paris either. Chloé notably showcased a floral wardrobe blooming from head to toe, with a romantic and retro vibe, mixing different prints.

Paul & Joe largely focused on flowers too, bringing florals to frilled creations and layering blooms over other motifs, such as stripes.

Finally, Léonard Paris brought flowers to long dresses in almost abstract interpretations, as if inspired by paintings, in a poetic and highly feminine style.

From runway to wardrobe

Springtime colour and joyful flowers aren’t only the preserve of designer labels.

More affordable ready-to-wear brands like H&M, Zara, Mango and Asos have followed suit, jumping on this spring’s floral trend. As a result, flowers are starting to bloom all over the high street.

Comptoir des Cotonniers, for example, has a host of plant-themed prints, including a multitude of floral motifs.

Tommy Hilfiger has various long and short dresses with springtime prints (florals or marine inspirations) and Mango has worked flowers onto a pair of platform sandals, as well as into its seasonal ready-to-wear collection.

Eastpak, on the other hand, has opted for tropical flowers in its Paradise Garden collection.

Whatever the brand, style or the garment, this season’s wardrobes will inevitably blossom with uplifting blooms, showering fashion in flowers to celebrate the arrival of spring.Read more at: http://www.marieaustralia.com/bridesmaid-dresses| short cocktail dresses

Swedish fashion designer Paulo Melim Andersson – the creative force behind some of Europe’s biggest fashion houses – will show a retrospective collection at the iD Fashion Shows on Friday March 24 and Saturday March 25 at the Dunedin Railway Station.

Born in Madeira, Andersson has led some of the world’s great fashion labels, including Chloe, Marni Margiela and Zadig & Voltaire. Brought to iD Dunedin by Air New Zealand and Dunedin Airport, Andersson’s collection will feature looks from across his career, with a particular focus on his time at Chloe and Marni.

“I’m very excited about coming to Dunedin for iD Fashion Week 2017,” says Andersson.

“It will be fantastic to share my retrospective collection with the audience at the iD Fashion Shows featuring garments from my years in fashion.”

Now an experienced professor of fashion at the IUAV University of Venice, who has led an MA course at UdK in Berlin, and has been a graduation judge at various high profile fashion schools. Andersson will also join the international judging panel for the 2017 iD International Emerging Designer Awards, alongside national guest Marc Moore (from Stolen Girlfriends Club), Australian fashion writer Georgina Safe, NOM*d’s Margi Robertson, and head judge Tanya Carlson.

Says Andersson: “The iD International Emerging Designer Awards have grown in reputation and I look forward to seeing the innovation and creativity on display from the world’s top emerging designers.”

Andersson began his 20-year career in fashion as an apprentice tailor for four years before moving to Paris where he studied literature at the Sorbonne before enrolling at Saint Martins College of Art and Design and the London Royal College of Art, later graduating with a double diploma. At the same time, he worked as a freelance designer at Maison Martin Margiela. In 1999, at 26-years old, he was hired as the design director of Italian house Marni. Eight years later he replaced Phoebe Philo as the creative head at Chloé, where he stayed two years before working at Vanessa Bruno, Italian label Cangiari and co-art director at Zadig & Voltaire.

Andersson joins iD’s hall of fashion luminaries showing at the event, including Zandra Rhodes, Stephen Jones, Akira Isogawa, Lutz Huelle, Martin Grant, Doris Raymond and last year’s special guest Emilia Wickstead – the go-to designer for Kate Middleton.

iD Dunedin Fashion Week chair, Cherry Lucas, is thrilled to be welcoming Andersson to this year’s iD, with the support of Air New Zealand and Dunedin Airport.

"As a committee, we had hoped to bring Paulo Melim Andersson to iD since we first discussed inviting an international guest designer so it’s very exciting to have him coming to Dunedin for 2017. Paulo’s dynamic career in fashion has put him at the head of some of the world’s great fashion houses and we’re thrilled to see his collection here at iD. We believe it will be a spectacular highlight for our iD audiences.”Read more at: http://www.marieaustralia.com/formal-dresses-sydney| http://www.marieaustralia.com/formal-dresses-brisbane

David Thete has the abundant good energy of a guy who doesn’t turn 19 until July 21. He has the buoyant good humor of a young man who “can get along with just about anyone … (it’s) one of his greatest strengths,” in the words of Mary King, in whose theology class he studied at Cheverus High School. And Thete has the creativity, intellect and personal drive to bring people together for a cause, as he did in founding Kesho Wazo just over a year ago.

In Swahili, Kesho Wazo means “tomorrow’s ideas.” In Portland, Kesho Wazo is “basically an arts collective,” explained Thete, whose role is creative director. “A positive group of superheroes (he prefers the term over the loaded “activists”) “who, if there’s something we see as a problem, we just go to help solve it, in whatever way we can help.”

The collective is a loose one with fluctuating membership not only local, but also extending to Europe and Asia, thanks to social media. In fall 2016, Kesho Wazo’s projects included “Bridging The Gap for Social Inclusion,” a collaboration with two University of New England students that culminated in an on-campus event featuring an art installation – a bridge built of research materials literally embodying the project’s findings.

Also, at the invitation of Space Gallery, in November Kesho Wazo teamed with Detroit-based artist Ray Spectrum on “House Whether,” a multidimensional, participatory exhibit focused on issues related to housing in Portland.

The nonprofit, visual-and-performing-arts Space Gallery on Congress Street is very much home to Kesho Wazo, for its meetings and workshops as well as performances. “We happily give them space whenever they need it, because we’re always encouraging young and emerging artists,” said Space interim director Gibson Fay-LeBlanc.

Space Gallery is where filmmaker Erin Murphy discovered Kesho Wazo and met Thete. Murphy is a Colby College adjunct professor and a specialist in documentaries who had a short in the Maine International Film Festival last summer. In December, she began filming a feature-length documentary on the group and its activities.

“I met David and we went for coffee and it was already like hanging out with a friend,” Murphy remembered. “He has a magnetic personality. I heard about his original idea for Kesho Wazo, and what it is evolving into, and they seemed such a fascinating group to film – they’re so energetic and excited – and see them try to bring their ideas to life.”

Murphy emphasized that the documentary is very much a collaborative effort. “‘Tomorrow’s Ideas’ is the title, and it will take about a year to finish,” Thete said. “When it’s completed, we would like to see it premiered at one of the big theaters. And then get it out to kids all over the world. To show them that they can do whatever they hope to accomplish, make their imaginations reality.”

Thete (pronounced, approximately, “thay-tay”) knows about making that kind of transition. At Cheverus he was an unhappy underachiever who thought that “there wasn’t really a system out there for me … Mary King (the teacher) helped changed my life, showed me that I can have influence on people. Do positive things and by example encourage others to do the same.

“I started to better myself, read more, you know what I mean? Make my own system, figure out a way to give back to the world. Create.”

Another potent influence on Thete, and an inspiring example as he strives to be, is his mom, Adele Masengo Ngoy, a fashion designer who also teaches women to become professional stitchers. Her designs will be featured at a Kesho Wazo “showcase” to be held at Space on Saturday, April 22. Performances will includes dance, a fashion show, music (Thete produces and records beats) and more.

More imminent Kesho Wazo productions include an early-June music release (on soundcloud) by Thete, with two short films by his friend Daniel Kayamba, whose longer film will also be premiering soon. Thete also envisions Kesho Wazo staging a festival on the Portland waterfront. And he is looking well beyond that.

“My goal for the group is locations in five places in the world. China, Africa, Maine, Europe, and Alaska.”Read more at: womens formal dresses| short formal dresses australia

(Photo: www.marieaustralia.com/vintage-formal-dresses)

The Borneo Indigenous Fashion (BIF) Week 2017 will be held on May 13-14, at the Grand Ballroom of Shangri-La’s Tanjung Aru Resort and Spa to enable local designers to showcase their creativity – the combination of contemporary and ethnic in cultural art knowledge.

BIF Week also aims to create wearable fashion infused with ethnic motifs and elements aimed at promoting Sabah’s indigenous culture to the world.

“It is truly an honour to have all our major sponsor and supporters on board in this concerted effort to promote Sabah’s indigenous culture to the world through BIF Week 2017. The event is set to celebrate the individuality of each indigenous group during the two-day fashion showcase,” said BIF Week executive committee chairperson Elaina Sukaimi.

Through the event, the committee hopes to inspire not only local fashion designers to have a better appreciation of their cultural heritage, but also to have fashion-goers to learn about the kaleidoscope of ethnic and indigenous groups in Sabah.

According to Elaina, fashion buyers including five from MJ Department Stores Sdn Bhd (Metrojaya), namely East India Company, Somerset Bay, Passages, Emanuelle and Cape Cod as well as from small boutiques, will be attending the event, eyeing potential local designers whose designs can be incorporated into wearable fashion and featured in its outlets.

A model casting call for the event will be held on March 11 and 12 at the Shangri-La’s Tanjung Aru Resort and Spa Kota Kinabalu’s The Pavilion, expecting over 100 male and female models vying for placement in the BIF Week.

Only 40 best models will be selected to display the creations of participating designers.

To date, 15 fashion designers have confirmed their participation, which is still open until March 15.

The committee also disclosed that president of the World Indigenous Fashion Council, Arwin Sharma, who first appointed Elaina as a member of the council which consists of 14 members from seven continents – has extended an invitation to BIF Week to attend the World Indigenous Fashion Week in Seychelles Island in October, and display Sabah’s own fashion designers and handicraft makers in a special Borneo showcase.

The BIF Week will segment its fashion showcase in three themes, namely Traditional Ethnic; Casual Modern and Contemporary; and Modest Wear and Evening Wear.Read more at: www.marieaustralia.com/backless-formal-dresses

The 26-year-old model has a select colour palette for the clothes in her wardrobe, which include monochrome shades, pale peach hues and navy blue, because she believes everyone has to have "go-to" fashion choices.

Speaking about her style preferences to MarieClaire.co.uk, the brunette beauty said: "I feel like you just have to have your go-tos. You can't go wrong with a pair of skinny jeans, a great hoodie, a vest top, and a bomber jacket with a pair of heels. Or even sneakers.

"I'm always in black, grey, nudes, navy blue and white."

The catwalk icon believes the key to looking great in athleisure is to feel "comfortable and confident", which is why she relies on a mix of fabrics and styles.

She explained: "First, it has to suit you and make you feel comfortable and confident. I like rocking a good mix of fabrics and different styles, like a fleece, high waisted skirt and a pair of heels. I feel like it's all about that balance."

Meanwhile the fashion muse - who regularly graces the runway alongside Kendall Jenner, Gigi Hadid and Joan Smalls - has revealed her seven-year-old son, Riley, has met her celebrity friends and colleagues but "wasn't bothered" by their high status.

She explained: "No, not really. When he met Taylor Swift and Kendall Jenner and all of that lot, he really wasn't bothered! But then again, I think he was only about five years old! He didn't care."

Although Riley isn't impressed by his mother's famous pals, he gets "really emotional" when Jourdan has to jet off for work and wished she could stay with him in London.

She explained: "He's [Riley] seven now and in school so my mum looks after him when I'm away. I want him to have a good routine and he's really good with it all but it sometimes does get to him because I'll be home for a few days and then I get scared of telling him that I'm going again because he gets really emotional and he's like 'Mummy why can't you be like other parents and stay and work in London? Why do you have to go to America?' But, then he gets over it when he realises 'Okay mummy, you're making money so I can get loads of toys right?' and I'm like 'Yeah exactly!' then he's over it."Read more at: white cocktail dresses| www.marieaustralia.com/red-carpet-celebrity-dresses

(Photo: short cocktail dresses)

FUN AND FUNKY

Christin Weilbacher has worked in retail ever since she was old enough to earn a paycheck. From her first job at a Gap Kids as a sophomore in high school to starting a hip children’s clothing boutique with her mother and sister seven years ago, her success has been driven by a passion for creating a unique shopping experience for boys and girls in Baton Rouge. In 2010, Weilbacher and her sister Terryn Mann decided to put their extensive retail experience to work for themselves by opening B Kids in Baton Rouge. They found their niche offering cool and contemporary—yet conservative—styles for children, from newborns and toddlers all the way up to tweens and juniors. “There was really no ‘cool’ kids clothes in town,” Weilbacher says. “It was all very traditional in south Louisiana, so we saw an opportunity to be different.”

TREND SETTING

With the slogan “b. cool, b. different, b. you,” B Kids aims to build confidence and spark creativity in its customers. “We stick to that mantra everywhere we go,” Weilbacher says. “We want kids to come in and explore their own style and be confident in doing so.” Collecting clothing and accessories from places like New York City and Las Vegas, the sisters have had to learn the pace at which the hottest trends reach south Louisiana. “It takes two years for fashion forward things to trickle down,” Weilbacher says. “I can’t bring something too fashion forward right away. You have to get to know your customers and bring it down to their level.” As Weilbacher has found in stocking her stores, kids fashion follows adult fashion. Much like adults, most boys and girls have to see a new style modeled in their circle of influence before they’re ready to try it on their own.

STAYING COOL

From Driving her kids’ carpool to caring for her customers, Weilbacher says the most difficult part of being a business owner is juggling the responsibilities of both manager and mom. The retail industry also presents its own daily challenges like determining new strategies for customer relations and service. “It is constant little battles trying to decide how you are going to reach out to them next,” Weilbacher explains. “What you can offer that’s different, what can you offer to schools around town or charity associations that can build your business, but also help you stay in front of clients and make it a place they want to come back.” With a degree in public relations from LSU’s Manship School of Mass Communication, Weilbacher relies heavily on social media and print advertising to promote B Kids. “I believe it is a great way to showcase different aspects of your store,” she says.

BRANCHING OUT

What really makes B Kids tick is family. Now owned by all three Weilbacher sisters—with the youngest, Lynda Hornsby, joining the business in 2014 after graduating college—they’ve managed to grow B Kids to four locations. Weilbacher began 2017 in a brand new space, moving B Kids’ flagship Baton Rouge store to Towne Center. “It is somewhere you kind of always aspire to be but don’t really know if you can handle it at first so it was a big step for us,” Weilbacher says. Similarly, Mann and Hornsby consolidated two New Orleans B Kids locations into one central space on Magazine Street. And in 2016, B Kids saw the opening of franchise locations in Birmingham, Alabama, and Fort Worth, Texas. “It was a scary experience, but we were confident that we could make something like B Kids happen anywhere,” Weilbacher says. As for future locations, Weilbacher says they are keeping an open mind for B Kids.Read more at: http://www.marieaustralia.com/bridesmaid-dresses

(Photo: http://www.marieaustralia.com/mermaid-trumpet-formal-dresses)

Fashion Week kicks off in Paris today with all eyes on the game of musical chairs underway at top labels, while several designers will send models down the city’s catwalks for the first time.

It’s a shorter week this year, at eight days instead of the usual nine, and there will be just 82 shows of fall and winter collections compared with 91 in September.

But there are three new faces this time around: the Shanghai-based Uma Wang and the French brands Jour/Ne and Atlein.

A highlight of the week will be the final show for Clare Waight Keller at Chloe before the British designer heads to new adventures at the end of March.

Chloe’s owner, the Swiss luxury conglomerate Richemont, has yet to name a replacement.

Another seat is also waiting to be filled at Givenchy, which the Italian designer Riccardo Tisci left in January after a 12-year run.

With no designer at the helm, Givenchy won’t be showing in Paris this week, nor will Carven as it waits for Swiss designer Serge Ruffieux to settle into his new role.

New formulas

Recent shows in New York and London were peppered with politics, and Paris might not escape the trend as the French presidential election looms.

The shows have already become events that aim to go beyond the catwalk, as brands experiment with new formulas to stand out in a market upended by digital media.

The traditional formats are being reworked: Women’s and men’s shows at the same time, virtual reality displays, ready-to-wear mixed with haute couture — and the “see now, buy now” phenomenon, which so far Paris has done its best to resist.

“Everyone is trying to find the answer that works best for them,” said Pascal Morand, head of the French Couture Association.

But for many labels, the shows remain crucial tools for putting designs in front of new audiences.

“It’s exactly like concerts, which are even more important today. The sensory experience can’t be reproduced with virtual reality,” Morand said.Read more at: red formal dresses

(Photo: formal dresses online australia)

A bold, bright orange exclamation mark on a glass plaque announces a new addition to Richards’ women’s clothing offerings.

Since late January, when Greenwich-based women’s fashion brand Olivine Gabbro closed its Greenwich Avenue storefront and formed a partnership with Mitchells stores, the brand’s designs have been on display on the second floor of Richards, a few blocks away.

Olivine Gabbro’s debut New York Fashion Week show last fall set off a nonstop flurry of activity for Grace Kang, Olivine Gabbro designer and creative director.

She hoped exposure gained from participating in one of the world’s premier fashion industry events would prompt company growth, she said at the time, and things seem to be falling into place as she hoped.

Her decision to work with Mitchells meant scaling up production from roughly 30 garments bi-weekly to around a 100, she said at her launch event in Richards Thursday. An in-house team once sufficed, but the growth led to her working with a manufacturing facility in Manhattan.

This year also brought her second New York Fashion Week appearance, in which she used only Greenwich moms who’ve been her clients as models, as well as another red carpet event where her designs will be under the spotlight. Harper’s Bazaar Executive Fashion and Beauty Editor Avril Graham will, for the second time, wear an Olivine Gabbro design to the Academy Awards on Sunday.

As if the designer wasn’t busy enough, she’s also planning a fashion show at Greenwich’s Brunswick School, where she will style the mother models while their young sons will be outfitted in Vineyard Vines and older males by Richards.

“We’re so lucky to have all this opportunity and exposure,” Kang said.

For years, Richards has been referring clients to Kang and her team at Olivine Gabbro, she said, and her business partner and aunt, Sue Neumann, said they’ve long admired Richards’ success. Thus, the budding relationship between the two family-owned brands seems like a natural fit, they said.

“They want to help build us and our brand,” Kang said, “which we’re really grateful for.”

How Mitchell stores will incorporate Olivine Gabbro’s designs is still in flux, but for now, Greenwich’s Richards hosts the brand’s core collection and offers its team space to meet with clients while Kang has a trunk show at the Mitchells in Westport. Her core collection also appears in Mitchells’ Wilkes in San Francisco with the opportunity to expand to more stores.Read more at: http://www.marieaustralia.com/bridesmaid-dresses

(Photo: white cocktail dresses)

Vogue Magazine’s March’17 issue was meant to be a celebration of diversity and a step in the right direction but unfortunately old habits die hard and the publication only managed to shoot itself in the foot in its attempt. In a widely criticised cover, the US magazine featured Imaan Hammam, Liu Wen, Ashley Graham, Adwoa Aboah, Vittoria Ceretti, Gigi Hadid and Kendall Jenner in matching black turtle necks and swimwear bottoms but Graham was the only model whose hand covered her thigh while all others embraced. Not only did Graham’s hand cover her thigh, Hadid’s hand was grotesquely photoshopped in a bid to reach Graham’s stomach to provide the plus sized model extra cover.

There’s another Karlie Kloss as a geisha guffaw in the same issue but we’re not here to talk about the problems in the West’s depiction of diversity, especially when dialogue about diversity in local fashion can hardly be found.

As part of colonial baggage that we still carry, Pakistan and to be fair, the sub-continent as a whole fetishizes the Caucasian standard of beauty. Long limbs, fair complexion, pale features signify what the country prizes as beautiful. No matter that more than half our country doesn’t even remotely fit the bill but people (most women) feel so pressured to even embody a single characteristic that they’ll brave arsenic poisoning for fair skin.

In all this, fashion can and should use its platform to champion the cause of diversity and shift away from damaging stereotypes instead of perpetuating them. The recently concluded New York Fashion Week saw the most number of plus sized models walk the runway. An ex-felon, transgendered models, and a hijabi model all walked the runway this season. Inclusivity seemed to be this season’s favourite trend but came with a promise of sticking around longer than a fad.

Where do local fashion runways rank in this regard? There’s plenty of drama and entertainment but hardly a thought towards diversity or ethnic inclusion. In a country characterized by darker skin tones, you’ll barely see dusky models. The tan models who have managed to make it to the top can literally be listed on the fingers of a single hand. Not only do darker models find it harder to break into the industry, the ones who do often find themselves whitewashed, quite literally. A liberal editing of skin tone will often see the dusky Amna Ilyas, or another other tan model for that matter, looking fair enough to pass for a European, is common practice by brand and photographers.

However, the model, Ilyas herself has managed to break the glass ceiling. In a much appreciated acceptance speech a few years ago, upon winning the Model of the Year award at the LSAs, Ilyas spoke about her travails as a darker model in the industry. She referenced her struggle in being taken seriously due to her skin colour when the irony is that those who turned her down for it would probably fall on the same colour spectrum themselves.

Apart from skin colour, we also seem to lack diversity in our body type representation. All ateliers will make couture in the standard, super skinny and tall size. Ask any stylist and they will tell you that finding clothes in Pakistan for any celebrity who might not be Mehreen Syed skinny can be an ordeal. The profusion of high street retails stores also barely carry articles for petite or plus sized women. At least however, our designers will happily customize a dress for a celebrity with sizing specifications, unlike what has emerged to be the case in several instances abroad (Leslie Jones couldn’t find a designer to dress her for the Ghost Busters premier, anyone?). Ordinary women who might be vertically impaired (read short) or wide hipped though have no such provisions and are made to feel less than adequate on each sartorial venture.

It is also important to point out though that simply appropriating a social movement and using its message to sell your product doesn’t mean you’re supporting the cause or promoting diversity. A recent campaign by a lawn brand aimed to not only use feminist ideology but also cash in on the corporate social responsibility angle by releasing a campaign about self-acceptance and being comfortable in your skin. While the campaign is well intentioned and aims to send a positive message, they’ve managed to commit a similar error as Vogue.

Their campaign features gorgeous women, including the stunning Ilyas, talking about accepting themselves. The slick production and hyped glamour counter the authenticity of the message just as their use of flawless women talking about perfection cannot be imagined to give greater confidence to those struggling with self-esteem issues.

A brand that does well with their adoption of social themes is Generation. Whether it’s the use of real women in their social media campaigns or their yearly breast cancer awareness campaign, the brand has cultivated a sincere image of caring about the message it projects and it pays off in terms of how the audience perceives them. Generation also regularly features Zara Abid as the face of their brand, without photoshopping her to look fair.

However it would be heartening to see other brands also take up the baton and adopt a less commercial minded and more inclusive approach. You don’t have to design a campaign around it and scream it from roof tops but acting upon diversity would have greater impact than making an ad about it. If the girls from Girls at Dhabas only sat around talking about how patriarchy has hijacked public spaces instead of actually going out and engaging with the space and its current occupants, they wouldn’t be able to claim any legitimacy. When it comes to civics and social movements, the action is just as important or impactful as the intent.

Considering how much influence the fashion industry has managed to garner in recent times and the reach it has acquired thanks to social media, it is imperative that we use our position to promote a more diverse and tolerant outlook. It is mentality that might begin superficially but seep into the sub-conscious to produce a tolerant nation, a quality urgently required by our people.Read more at: formal dresses online australia